
Nearly 30 years as a police collision investigator. “I know how important it is to be seen on your bike.”

DENALI ElectronicsLighting & visibility→
HEX InnovateControl & diagnostics→
GoldstrikeGold Wing accessories→
CiroTouring accessories→
Lantern GearEveryday carry lighting→
PATHFINDER / SoCalMotoGearLED lighting upgrades→
Posi-ProductsWiring connectors→
ProjectaBattery care & charging→
Adaptiv TechnologiesRadar & laser detection→
H.A.R.D. SystemHelmet radar alerts→Brake, tail and sequential turn signals in one smart light bar, so the driver behind you knows what you’re doing.
The Light Bar Pro detects rapid deceleration and activates its brake light, even before you apply the brakes.
From the road ahead to the smallest connection. Explore the brands that help you build a better-equipped ride.
Auxiliary lights, horns and the accessories that bring your setup together.
Accessory control and diagnostic tools for a more connected motorcycle.
Great gear starts with the right fit.
Out in the Canadian Rockies, riders share why being seen matters. Hear it in their own words.

Nearly 30 years as a police collision investigator. “I know how important it is to be seen on your bike.”
Light Bar Pro →
“As soon as I saw it I'm like, that's what I need.”
Light Bar Pro →
“I want people to know that I'm slowing down without having to actually apply the brakes.”
Light Bar Pro →Hear what customers love about their AdMore lights, and why other riders are taking notice.
A rider’s idea took us all the way to Dragons’ Den. In Season 20, our founder David Bartell brought AdMore’s Canadian-made motorcycle lighting to the Den, and accepted an on-air offer from three Dragons.
David demonstrated how our lights help riders communicate braking and turns, and shared the journey from a homemade luggage light kit to a business built around being seen.
Find the instructions, wiring information and product support to get your setup ready for the road.
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